Why leading brands should consider focusing on brand trust messaging right now.
BRANDSPARK THOUGHT LEADERSHIP
OUR MISSION
It is challenging for consumers to know which brands are trustworthy. The BrandSpark Most Trusted Awards program helps consumers shop smarter and brands build trust. Each year, BrandSpark International conducts independent studies, surveying tens of thousands of consumers to find out which brands they trust most and why. Our mission is to operate the most influential and credible trust program anywhere.
FREQUENTLY ASKED QUESTIONS
WHAT IS THE BRANDSPARK MOST TRUSTED AWARDS?
The BrandSpark Most Trusted Awards (BMTAs) is an annual awards program that recognizes the brands that consumers trust the most in hundreds of shopping categories. The BMTAs are 100% consumer-voted and nationally representative, tracking where true public trust lies. You can find variations of the BMTA logo on dozens of everyday products and services, helping you make better purchase decisions.
WHO IS BRANDSPARK®?
BrandSpark International (est. 2001) is a market research firm that has conducted the research for the BMTAs since 2013. We uniquely combine real world action-driven consumer insights with marketing credentials and service. We are strategic thinkers fusing our passion for insights and impact. We uncover insights that decode the shopper mindset, map the retail and e-commerce path-to-purchase, and reveal what drives purchase decisions and trust.
HOW ARE THE BRANDSPARK MOST TRUSTED AWARD WINNERS DETERMINED?
The BrandSpark Most Trusted Award winners are determined by the responses of thousands of participants of the annual BrandSpark Trust Study. Survey participants are qualified to ensure that they have recently shopped in the categories in which they are voting. Responses are completely unaided to capture their true opinions. We then quantify which brands hold the largest share of trust in the market.
HOW CAN A BRAND BE CONSIDERED?
The BrandSpark Most Trusted Awards is completely determined by consumers. BrandSpark does accept recommendations for categories each year. If you would like to recommend a category please contact us.