The 2025 BrandSpark Most Trusted® Awards winners have been determined from the result of an extensive national survey. BrandSpark gathered opinions from over 35,200 Canadian shoppers, representing 190,000+ individual brand evaluations across 292 individual consumer product and service categories.

For further information about the methodology and the Program, read our most recent press releases or contact us

NATIONAL WINNERS BY SEGMENT

*Categories with two or more brand logos indicate a tie.

Household & Cleaning

Pet Care (Voted By Pet Owners)

Home Goods & Outdoor

Food & Beverage

Health, Beauty, & Personal Care

Alcohol

Baby & Kids (Voted By Parents)

Banking & Insurance

Retail & Grocery

Services

Dairy

Telecommunications & Media

THINK A BRAND IS MOST TRUSTED BUT DON'T SEE IT?

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CONTACT US TO RECOMMEND A CATEGORY FOR OUR STUDY!