Auto Parts & Accessories
Baby / Children's Clothing
Beauty & Personal Care
Clothing / Fashion

Department Store
Electronics
Footwear

Furniture (TIE)
Health / Pharmacy
Home Décor

Home Improvement / Hardware
Housewares / Kitchenware
Mass Merchant

Sporting Goods (TIE)
Supermarket / Grocery
Toys & Games


Retail Category British Columbia Prairies
(AB, SK, MB)
Ontario Quebec Atlantic
(NS, NB, PE, NL)
Auto Parts & Accessories
Baby / Children’s Clothing Inconclusive



Beauty & Personal Care
Clothing / Fashion
Department Store
Electronics
Footwear
Furniture
Health / Pharmacy
Home Décor
Home Improvement / Hardware
Housewares / Kitchenware
Mass Merchant
Sporting Goods
Supermarket / Grocery
Toys & Games

Source: 2016 BrandSpark Canadian Shopper Study