More than 10,000 American shoppers determined the BrandSpark Most Trusted Awards winners for 2017 through their “top of mind” unaided responses for 78 categories in which they purchase products.
The open-text responses and reasons for trusting the brand were analyzed by BrandSpark researchers. The results are ranked based on the greatest volume of mentions (ties are declared if the margin of victory is within 1%). The questions were included in the annual BrandSpark American Shopper Study, now in its ninth year.
Source: 2017 BrandSpark/BHG American Shopper Study