More than 10,000 American shoppers determined the BrandSpark Most Trusted Awards winners for 2017 through their “top of mind” unaided responses for 78 categories in which they purchase products.

The open-text responses and reasons for trusting the brand were analyzed by BrandSpark researchers. The results are ranked based on the greatest volume of mentions (ties are declared if the margin of victory is within 1%). The questions were included in the annual BrandSpark American Shopper Study, now in its ninth year.



America’s 2017 Most Trusted Award Winners


Adult Incontinence
Adult Sunscreen
Adult Tooth Pain Relief
Adult Vitamin
Allergy Relief

Antacid
Arthritis Pain Relief
Body Moisturizer
Body Wash
Condom

Contact Lenses Solution
Cough & Cold Remedy
Facial Cleanser
Feminine Sanitary Product
Foundation

Hair Color
Hair Removal
Hand Soap
Headache Pain Relief
Lip Balm

Lip Color
Mascara
Men's Body Wash
Men's Deodorant / Antiperspirant
Men's Hair Styling

Men's Shaving
Mouthwash
Sensitive Toothpaste
Shampoo & Conditioner (Men)
Shampoo & Conditioner (Women)

Smoke Cessation
Teeth Whitening
Toothbrush
Toothpaste
Topical Pain Relief

Weight Loss Supplement
Women's Deodorant/Antiperspirant
Women's Hair Styling (TIE)
Women's Shaving


Baby Food
Baby Formula
Baby Wash/Shampoo
Baby Wipes

Children’s Allergy Medication (TIE)
Children's Sunscreen
Children's Toothpaste
Children's Toy

Children's Vitamin
Diaper
Infant / Children’s Pain & Fever Medication
Infant/Children's Tooth Pain Relief

Beer
Butter
Candy
Chocolate
Coffee

Eggs
Energy Drink
Ice Cream
Pasta
Vodka

Yogurt

Air Freshener
Battery
Cat Food
Cat Litter
Dish Soap

Dishwasher Detergent
Dog Food
Dog Treat
Eco-Friendly Cleaning Products
Fabric Softener

Flea & Tick Control
Floor Cleaner (TIE)
Household Cleaning (TIE)
Laundry Detergent

Laundry Stain Remover
Paper Towel
To see all the winners, please click here

Source: 2017 BrandSpark/BHG American Shopper Study