More than 20,000 respondents, reflecting the profile of the Canadian Household Shopper, determined the 2017 BrandSpark Most Trusted Awards winners through their top of mind responses for 115 categories in which they purchase.
The BrandSpark Most Trusted Awards winners were ranked based on the greatest volume of mentions, and when the difference between brands was not statistically significant, ties were declared.
CHCH Morning Live: BrandSpark Most Trusted Award Winners.
Global Morning: BrandSpark Most Trusted Awards.
Source: 2017 BrandSpark Canadian Shopper Study