More than 86,000 respondents, reflecting the profile of the American Household Shopper, determined the 2014 BrandSpark Most Trusted Awards winners through their "top of mind" responses for 50 categories in which they purchase.

The BrandSpark Most Trusted Awards winners were ranked based on the greatest volume of mentions, and when the difference between brands was not statistically significant, ties were declared.



America’s 2014 Most Trusted Award Winners


Baking
Butter
Cheese
Chips

Chocolate
Coffee
Condiment

Cookie (tie)
Frozen Dessert

Frozen Pizza
Ice Cream
Juice
Mexican Food

Pasta
Soft Drink

Anti-Aging Skin Care
Body Wash
Facial Cleanser
Foundation

Lipstick (tie)
Mascara
Men's Deodorant/Anti-perspirant

Men's Shaving
Nail Care
Nutritional Supplements & Vitamins
Sleep Aid

Toothpaste
Topical Pain Relief
Women's Body Skin Care

Women's Deodorant/Anti-perspirant
Women's Facial Skin Care
Women's Hair Care

Women's Hair Styling (tie)
Women's Shaving

Air Freshener
Bath Tissue
Battery
Dish Soap

Dishwashing Detergent
Fabric Softener
Hand Soap (tie)

Household Cleaning
Laundry Detergent
Laundry Stain Remover

Paper Towel
Pet Care

Baby Care
Baby Food

Baby Formula
Diaper

Source: 2014 BrandSpark/BHG American Shopper Study