More than 10,700 respondents, reflecting the profile of the Turkish Household Shopper, determined the 2014 BrandSpark Most Trusted Awards winners through their "top of mind" responses for 49 categories in which they purchase.

The BrandSpark Most Trusted Awards winners were ranked based on the greatest volume of mentions, and when the difference between brands was not statistically significant, ties were declared.



Turkey’s 2014 Most Trusted Award Winners


Biscuits & Cookies (tie)
Bread
Cereal

Cheese
Chips
Chocolate
Coffee

Frozen Food
Healthy Snack (tie)
Ice Cream

Juice (tie)
Milk
Soft Drink

Tea
Yoghurt

Anti-Aging Skin Care
Body Lotion
Body Wash
Diaper

Facial Cleansing (tie)
Feminine Sanitary

Foundation (tie)
Hair Color (tie)

Hair Styling
Hair Treatment (tie)
Lipstick

Mascara (tie)
Men's Deodorant
Men's Facial Skin Care

Men's Shaving
Mouthwash
Nail Care

Shampoo & Conditioner (tie)
Sun Protection

Toothbrush (tie)
Toothpaste (tie)

Women's Deodorant
Women's Facial Skin Care (tie)

Air Freshener (tie)
Automatic Dish Wash
Bleach

Cleaning Aids (tie)
Fabric Softener
Hand Dish Wash

Household Cleaning (tie)
Laundry Detergent
Laundry Stain Remover

Liquid Hand Soap (tie)
Paper Products

Source: 2014 BrandSpark Turkish Shopper Study