More than 95,000 respondents, reflecting the profile of the Canadian Household Shopper, determined the 2014 BrandSpark Most Trusted Awards winners through their “top of mind” responses for 60 categories in which they purchase.

The BrandSpark Most Trusted Awards winners were ranked based on the greatest volume of mentions, and when the difference between brands was not statistically significant, ties were declared.




Canada’s 2014 Most Trusted Award Winners


Baking
Bread
Cereal
Cereal Bar

Chocolate
Coffee
Frozen Dessert
Frozen Entrée

Frozen Pizza
Juice
Packaged Meat
Pasta

Rice
Salad Dressing
Seasoning
Soft Drink

Yogurt (tie)

Body Wash
Condom
Deodorant / Anti-perspirant (Men)
Deodorant / Anti-perspirant (Women)

Feminine Sanitary Product (tie)
Foundation
General Pain Relief

Hair Colour (tie)
Hair Removal

Hair Styling (tie)
Hand Soap
Lipstick

Mascara
Men's Facial Skin Care
Men's Shaving
Nail Care

Nutritional Supplement
Shampoo & Conditioner (Men)
Shampoo & Conditioner (Women)
Skin Care (Body)

Toothpaste (tie)
Topical Pain Relief
Upset Stomach Remedy

Women's Facial Skin Care
Women's Shaving

Air Freshener
Bath Tissue (tie)
Cat Litter

Dish Cleaning
Fabric Softener
Household Cleaning (tie)

Laundry Detergent
Laundry Stain Remover
Paper Towel

Baby Care (Shampoo & Wash)
Baby Food
Baby Formula

Baby Wipes (tie)
Child Car Seat
Children's Toy

Diaper
Kids' Toothpaste
Stroller

Source: 2014 BrandSpark Canadian Shopper Study